2010 Video Music Awards
One of the craziest nights in music is happening Sunday September 12th at 9pm in LA. No, it is not the Grammys or the CMA Awards. It is the Video Music Awards! Sure, the award isn’t that big of an honor, but it brings out the best (and worst) performances from our favorite music stars! If you look at the past 27 years of VMAs, you will see that there is always something that people will talk about the next day at work. What will people talk about this year? The rise of Justin Bieber? The fall of Ke$ha? Or another Kanye fiasco??? It really could be anything!
The nominees this year are not all that diverse or that shocking. Sure, we can be excited that Lady Gaga is nominated for her two huge hits Bad Romance and Telephone, but some people seem to be nominated just to fill up the categories. With that said, here are some of the bigger award nominations and how things might pan out.
Best Collaboration:
B.o.B. and Hayley Williams- Airplanes (Should Win)
Beyonce and Lady Gaga- Video Phone
Lady Gaga and Beyonce- Telephone (My Pick)
3OH!3 and Ke$ha- My First Kiss
Jay-Z and Alicia Keys- Empire State of Mind (Will Win)
Sure, I love Empire State of Mind and it is probably going to win, but Airplanes is an amazing song and probably the most unexpected pairing this year. Speaking of unexpected pairings, Beyonce and Lady Gaga paired up twice and one was great (Telephone) while the other was mediocre (Video Phone). Unfortunately for 3OH!3 and Ke$ha, they just don’t have the following of these others, which will result in no win for them. Jay-Z and Alicia Keys have been favorites for many years and will likely take this one home.
Best Female Video:
Lady Gaga- Bad Romance (Should Win, Will Win, My Pick)
Ke$ha- Tik Tok
Katy Perry- California Gurls
Beyonce- Video Phone
Taylor Swift- Fifteen
Alright, Ke$ha had a fun video for Tik Tok, but it doesn’t compare to the others. Video Phone was easily overshadowed by Telephone so that is out. That leaves Katy Perry, Taylor Swift, and Lady Gaga. Taylor won this one last year and it would be great to see her win another, but does she have enough fans to make it a repeat? I would also love to see Katy Perry win this one because Lady Gaga will be taking home so many more, but Bad Romance was mind blowing and deserves this one more than both Fifteen and California Gurls.
Best Male Video:
Eminem- Not Afraid (Will Win)
Usher- OMG
B.o.B.- Airplanes (Should Win, My Pick)
Drake- Find Your Love
Jason Derulo- In My Head
This is going to be the most competitive category this year. Eminem came back bigger than ever with an amazing album, amazing videos, rocked out with Rhianna, and scored 8 nominations. This could be his night. Usher came back after a few years out and brought back his R&B/Pop mix and might take home another award. Drake, B.o.B., and Jason Derulo all hit it huge this year and either of them could win. When it comes down to it, the more experienced artist (Eminem) will probably win.
Best New Artist:
Ke$ha- Tik Tok (My Pick)
Jason Derulo- In My Head (Should Win)
Justin Bieber- Baby (Will Win)
Nicki Minaj- Massive Attack
Broken Bells- The Ghost Inside
Broken Bells and Nicki Minaj are awesome, but neither is going to win this award. Ke$ha had a great year, but I am not sure if her fan support will be enough. Jason Derulo had a good year but it won’t be enough. Justin Bieber has the hearts of every female under the age of 15, and since you can text your vote during the show, he will win thanks to the quick fingers of his young fans.
Best Pop Video:
Lady Gaga- Bad Romance (Will Win, My Pick)
Katy Perry- California Gurls
Ke$ha- Tik Tok
Beyonce- Video Phone
B.o.B.- Airplanes (Should Win)
This is another really tough category. Lady Gaga is looking to dominate and that could very easily happen. Katy Perry is great, but does she have the amount of fans as Gaga? Ke$ha and B.o.B. are the new kids in town, but both had a great year, so can they pull off an upset? Beyonce could win, but that would be a shame because she has had far superior videos and songs. I will have to give this one to the Lady of the night.
Video of the Year:
Lady Gaga- Bad Romance (My Pick)
Florence + The Machine- Dog Days Are Over
30 Seconds to Mars- Kings and Queens
Lady Gaga- Telephone (Will Win)
Eminem- Not Afraid (Should Win)
B.o.B.- Airplanes
This award has went to many amazing artists (Madonna, Britney Spears, Aerosmith, Green Day) but will this award go to the underdog like some years (Panic At The Disco anyone?) or to the dominating forces (Rhianna, Beyonce, Eminem). I cannot say who will and won’t win this award for the sheer fact that every year is different. It could be a sweep of awards like Britney did in 2008 or a spread of winners like last year’s Beyonce, Taylor, Britney, and Lady Gaga wins. Even with that said, Lady Gaga is a clear front runner with 2 videos in the category, but will that hurt her chances of winning the award for one of them? Tune into MTV on Sunday September 12th at 9pm to find out!
